Our Story

Founded in 2014, Concon was built on a simple but heartfelt mission: to create high-quality, thoughtfully curated art designed and produced by a single artist. What began in local arcades, catering to rhythm game fans, has grown into something much bigger over the years. While rhythm games remain close to our roots, Concon now celebrates gacha games, Vtubers, anime, and gaming culture as a whole — alongside our own original characters and stories.

At its core, Concon focuses on apparel and lifestyle products that allow fans to wear and express what they love. Every design is inspired by the creator Emu’s personal passions and interests, resulting in merchandise that genuinely resonates with the community. As a self-taught artist, Emu began this journey independently, learning, evolving, and building the brand step by step through dedication and perseverance.

Everyone has a passion — something that brings them comfort and joy. Coming from a restrictive upbringing where creative paths were discouraged, Emu was never expected to succeed as a brand owner or small business creator. After realizing that college was not the right path for her, she made the difficult decision to step away and fully commit to building Concon from the ground up. Despite being told it would be risky or unrealistic to pursue her passion, she continued forward — and over the years, has grown Concon into a thriving creative space.

While the store features a wide range of fan-inspired works, Concon’s heart lies in its original creations — especially its three unique characters Concon, Lapis & Emu, each representing different parts of the artist's personality. This is where the brand truly shines: a reflection of growth, resilience, creativity, and the courage to build something of your own.